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Content planning with intention and ease

We need to rethink content and social media. Less can be more, when it's done right. If you are stressed out and overwhelmed from content creation I want to help you develop a content strategy that works for you by focusing on message clarity, time-saving steps and intentional content planning.

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Taking Action: Focusing on two social media mistakes

Have you had a chance to watch the webinar yet? These 8 common social media mistakes are fixable! The key is to take action to help make changes. Watch the Webinar Here Focus on 3 As I mentioned in the webinar, focus on 3 of the biggest mistakes you feel you are making and take some action to fix them. Start with the lowest time commitment that will make the biggest impact. Download the workbook I wanted to offer even more support for these fixes. Today, let's chat about Mistake #2 (posting...

The content, marketing, business and life newsletter Do you have a strategy for pitching to be a guest on other people's content? Getting in front of new audiences, as a guest blogger, podcast expert, speaker at an event etc, is such a great part of our content planning. Recently, I was a guest on the What She Said podcast and radio show with Candace Sampson. I was chatting about PEI! A favourite family travel destination of ours (I'm actually there right now as this email is sent). With that...

The content, marketing, business and life newsletter We are consuming too much content and it's affecting how we create our own. Yes, I also think we are creating too much but that's a story for another day. When it comes to consuming, we are scrolling and searching and spending time 'researching' when really, some of that time can be spend doing. The truth is, and I know this because I do it myself, there's only so much we need to consume. It's different when we engage and reply and build...

The content, marketing, business and life newsletter The summer might look different for your business. Not only are your clients or customers changing their habits and how they spend their time, but you may be changing your schedule too. For those of us with kids out of daycare or school, we begin an interesting balance between getting stuff done for our business while also crafting, playing, travelling with our families (or driving teens to and from events). My best advice as we head into...

The content, marketing, business and life newsletter What if we did things that worked for us in our business instead of what everyone else is doing? It's a bit of a rhetorical question because that's the advice I usually give. Comparing to other businesses and trying to replicate their plan and actions, even if they don't help meet our own goals, is overwhelming and won't necessarily lead to success. You have to do what works for you. For your business and your life. If you can't attend a...

The content, marketing, business and life newsletter I'm going to share something I haven't talked about much. I have been running my freelance business for almost 15 years. I have spoken at many events, meetings, conferences, and workshops - on stage, live in a room, virtually in Zoom. I think I am quite good as a speaker (usually) - educating, informing, and while I love to write, sometimes I feel as though I'm better at communicating if I can just have a conversation. However, after the...

A Little Bit of Content: Tips for small business owners ↓ Let's look at some quick Instagram Story tips The nice weather and long weekend means I'm trying to step away from my desk more often this weekend but we will see. Anyone else? I just want to put out my patio furniture! In the meantime, this week I'm sharing something that comes up over and over again - let me know if you are surprised by any of these tips or are excited to use them! Instagram Stories: 2 Tips The first tip: Did you...

A Little Bit of Content: Tips for small business owners ↓ Let's chat about the time when I almost lost out on a bunch of income because people didn't know what I did for my business (spoiler - I wasn't good at talking about it!) "I didn't know you could help with this" I still remember those words and it was almost a decard ago. A small business owner was looking to outsource social media - at the time, Instagram was still fairly new, but Facebook was a big deal. They knew they wanted support...

A Little Bit of Content: Tips for small business owners ↓ This week, I want to talk about content that is NOT on social media. Social media marketing plays a role in our business. But where else should we be creating content? I don't pretend that social media (especially Instagram) should be the only place we think about when content planning. I partially take that approach because I also don't want to feel like I need to be on social all the time. Social ends up being a major focus, I think,...

A Little Bit of Content: Tips for small business owners ↓ This week, I want to answer the question "should I post a reel, static post, or carousel post? Which one does better?" My take: There's no one answer. When it comes to what TYPE of post to share on Instagram, I encourage a variety. OR, create the type that gets your message out there and that works for you. Don't feel forced to create something that you don't enjoy or find difficult. I know Reels get all of the attention, and they...

Does anyone blog anymore? Is there even a point? That's probably one of most common question about blogging I get when I'm a guest on a podcast or I'm chatting with people about business and blogging. The short, simple answer to whether or not blogs have value is, YES! Blogs are still relevant and being used by business owners! There are many reasons why it's important to have a blog and post content. And it's never too late to start one. Why blog? Blogging offers you the chance to create...