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This week, I want to talk about content that is NOT on social media.

Social media marketing plays a role in our business. But where else should we be creating content?

I don't pretend that social media (especially Instagram) should be the only place we think about when content planning. I partially take that approach because I also don't want to feel like I need to be on social all the time.

Social ends up being a major focus, I think, because when it works, it works really well, but also because for many of us Instagram takes up so much time and energy.

It's not easy showing up on Instagram all the time! I always say that it's like 5 apps in one.

How are we supposed to record video (and edit them), create copy, go into Canva and make images, share behind the scenes etc etc etc. Without feeling overwhelmed?

A content strategy helps determine where to spend your content creation time.

Sure, having a clear plan helps because it takes away the 'what do I post next?' dilemma.

But a good content strategy should also incorporate other content pieces, beyond social media.

What does this look like?

➡️ Non-social content may include:

blog posts or website content
sales page content
podcast or video series.
newsletters
guest posts and articles on other sites
sponsorship of events (and the write ups the event shares about you)
a media plan
or ads campaign

That's a long list, right?

Social media can't be the only thing we focus on when we talk about content. With a limited amount of time to spend creating content of any sort, having a plan (and knowing what tactics and actions to take) is crucial.

Do you agree?

What are you currently focusing on when it comes to content and creation OTHER THAN social media?

Reply and let me know your concerns or questions about where else to create content, without adding hours and hours to your day!

Rebecca

Ps: I'm launching a 6-week program with two fellow business owners that is going to help small business owners like you create clear messaging, get more confident when showing up online, and learn how to talk more about who you are and what you do (on social and beyond). Does that sound like something you'd love? We are just launching it today with early bird pricing. Check it out here. 💡

Rebecca Stanisic

Watch or listen to my FREE social media webinar

9- 2020 Lanthier Dr Suite 339 , Orleans, ON K4A 3V4
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Content planning with intention and ease

by Rebecca Stanisic - helping small business owners and solopreneurs create and plan their content with less stress

We need to rethink content and social media. Less can be more, when it's done right. If you are stressed out and overwhelmed from content creation I want to help you develop a content strategy that works for you by focusing on message clarity, time-saving steps and intentional content planning.

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