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Content planning with intention and ease

by Rebecca Stanisic - helping small business owners and solopreneurs create and plan their content with less stress

We need to rethink content and social media. Less can be more, when it's done right. If you are stressed out and overwhelmed from content creation I want to help you develop a content strategy that works for you by focusing on message clarity, time-saving steps and intentional content planning.

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Featured Post

Taking Action: Focusing on two social media mistakes

Have you had a chance to watch the webinar yet? These 8 common social media mistakes are fixable! The key is to take action to help make changes. Watch the Webinar Here Focus on 3 As I mentioned in the webinar, focus on 3 of the biggest mistakes you feel you are making and take some action to fix them. Start with the lowest time commitment that will make the biggest impact. Download the workbook I wanted to offer even more support for these fixes. Today, let's chat about Mistake #2 (posting...

5 months ago • 2 min read

The content, marketing, business and life newsletter I'm going to share something I haven't talked about much. I have been running my freelance business for almost 15 years. I have spoken at many events, meetings, conferences, and workshops - on stage, live in a room, virtually in Zoom. I think I am quite good as a speaker (usually) - educating, informing, and while I love to write, sometimes I feel as though I'm better at communicating if I can just have a conversation. However, after the...

8 days ago • 3 min read

A Little Bit of Content: Tips for small business owners ↓ Let's look at some quick Instagram Story tips The nice weather and long weekend means I'm trying to step away from my desk more often this weekend but we will see. Anyone else? I just want to put out my patio furniture! In the meantime, this week I'm sharing something that comes up over and over again - let me know if you are surprised by any of these tips or are excited to use them! Instagram Stories: 2 Tips The first tip: Did you...

30 days ago • 1 min read

A Little Bit of Content: Tips for small business owners ↓ Let's chat about the time when I almost lost out on a bunch of income because people didn't know what I did for my business (spoiler - I wasn't good at talking about it!) "I didn't know you could help with this" I still remember those words and it was almost a decard ago. A small business owner was looking to outsource social media - at the time, Instagram was still fairly new, but Facebook was a big deal. They knew they wanted support...

about 1 month ago • 2 min read

A Little Bit of Content: Tips for small business owners ↓ This week, I want to talk about content that is NOT on social media. Social media marketing plays a role in our business. But where else should we be creating content? I don't pretend that social media (especially Instagram) should be the only place we think about when content planning. I partially take that approach because I also don't want to feel like I need to be on social all the time. Social ends up being a major focus, I think,...

about 2 months ago • 1 min read

A Little Bit of Content: Tips for small business owners ↓ This week, I want to answer the question "should I post a reel, static post, or carousel post? Which one does better?" My take: There's no one answer. When it comes to what TYPE of post to share on Instagram, I encourage a variety. OR, create the type that gets your message out there and that works for you. Don't feel forced to create something that you don't enjoy or find difficult. I know Reels get all of the attention, and they...

about 2 months ago • 2 min read

Does anyone blog anymore? Is there even a point? That's probably one of most common question about blogging I get when I'm a guest on a podcast or I'm chatting with people about business and blogging. The short, simple answer to whether or not blogs have value is, YES! Blogs are still relevant and being used by business owners! There are many reasons why it's important to have a blog and post content. And it's never too late to start one. Why blog? Blogging offers you the chance to create...

2 months ago • 2 min read

I'll be honest, there have been plenty of mistakes I've made in the 15 years I've been building my business as a content strategist and writer. Most of them I learn from and move on from, but there's one mistake that I keep making over and over again (although I'm constantly working to NOT make the mistake) That mistake? Not DOING. Not taking ACTION. Just simply not hitting publish, not hitting send, not finishing the thing I want to do, dreaming and then not taking action. Most of the time,...

2 months ago • 1 min read

Good news! I'm trying out a new app that let's me create a podcast channel and it got me thinking that maybe you would prefer to download my webinar but not watch the slides or deal with it on your computer. If you are like me and love to listen to stuff when in the car, walking, or at the desk working. And while I didn't record the webinar with this format in mind, I think it lends itself well to those who prefer this method of learning. You can also read the transript by going to the video...

3 months ago • 1 min read
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